Privacy Policy

Our privacy policy has been updated to meet the new new European privacy law called the General Data Protection Regulation (GDPR). Looking after the personal information of our customers has always been very important to us, and we want you to be confident that your personal data is kept safely and secure, but also to understand how we use the data we collect.

Our goal has always been to be transparent about how we collect and use information about you, to keep such information secure, and to provide you with meaningful choices regarding the information we store.

1. The information we collect

We collect information about you when you:

  • - Make an order
  • - Create an account
  • - Visit our website
  • - Communicate with us

The type of information we collect is as follows:

  • Full Name
  • Address
  • Postcode
  • City
  • Country
  • Phone number
  • Email address
  • Billing adress
  • IP addresses
  • device information
  • access information
  • cookies
  • visit duration and tracking
  • mouse and swipe actions

We also collect other information, such as usage statistics, by using cookies, server logs, and similar technologies.

We also collect information, such as usage statistics, by using cookies, server logs, and similar technologies.

If you elect to use certain features, we also collect information through other sources, such as social media services, invitations, and imported contacts.

2. The use of information

We may use information about you in order to provide you with the best possible shopping experience.
We also use your data to communicate with you, troubleshoot issues, secure against fraud and abuse, improve and update our services, analyze how people use our services, serve personalized advertising, and as required by law or the necessity for safety and integrity.

Reasons for using your information could be as follows:

- Legitimate interest:

  • When you set up your account
  • When we notify you of your order status
  • Undertaking of website personalisation and administration
  • Marketing communication
  • Notifying you about changes to our services and the website
  • Contacting you to undertake customer satisfaction surveys
  • Maintaining network and data security
  • Logistics planning, demand forecasting, managing information and research

- Consent:

  • When we store your payment cards

- Fulfilling a contract:

  • When we process your order

- Legal obligation:

  • When we manage your account or provide customer services to you
  • To detect, investigate and report financial crime

We do not share information about you in any way other than as described in this Privacy Policy.
We may disclose information about you to:

  • - members or social media services, subject to the choices you may make by using our website;
  • - our third-party service providers who help us to operate or improve our website;
  • - authorities to comply with legal obligations and to protect and defend our rights and property;
  • - an affiliate or successor entity as part of a corporate transaction.

3. Sharing the information

Our website works with trusted suppliers, agencies and businesses in order to provide you with high-quality products and services. The information we store about you can be shared with our:

  • - Supplier Partners
  • - Delivery Partners
  • - Payment processing
  • - IT Companies

4. How long we keep your information

If we collect your personal information, the length of time we retain it is determined by a number of factors, including the purpose for which we use that information and our obligations under other laws.

We may need your personal information to establish, bring or defend legal claims. For this purpose, we will always retain your personal information for 5 years after the date when it is no longer needed by us for any other purposes.

5. Your security

We use appropriate security based on the type and sensitivity of data being stored. Our company takes appropriate security measures to protect against unauthorized access, alteration, disclosure, or destruction of the personal data that we collect and store. These measures vary based on the type and sensitivity of the data. 

Where you have a password which enables you to use our services, you are responsible for keeping this password complex, secure, and confidential. If you would like to update or change your password, you may select the “Forgot your password?” link on the login page. You will be sent an email that allows you to reset your password.

6. Your rights and choices

You can review and change information about you or deactivate your account in your account settings, but we may retain certain information

You can remove photo tags if you wish

With your consent, we will use information about your location. You can deactivate this feature at any time

You have the right to opt out of receiving our promotional messages, but you may still receive other non-promotional communications

You may have the right to exercise your data protection rights, including to request that we delete, amend, or provide you with access to your information

You can complain to your local data protection authority about the use of your information

7. Contact

If you have any questions regarding our Privacy Policy, you can contact us at

If you would like to request any part of your personal information which is held by us then click here to submit a request form.

The security currently used for payments via the Internet has made MyTrendyPhone concept possible. Internet shopping is as secure as if the customers had used their Credit/Debit cards in a "physical" shop. This high level of security is achieved by carrying out the payments using the SSL protocol (Secure Sockets Layer). The credit card information is communicated via MyTrendyPhone to PBS or Dibs using a secure, encrypted SSL connection.

How secure are you?

As soon as you enter the order process, every bit of information that is transferred between you and us is encrypted using powerful encryption algorithms. So even if someone could intercept the data over the internet, there is not a thing they could do with it.

How can you tell if the web site is a secure one?

A standard page will begin with 'http://'. A secure web page will begin with the URL 'https://' denoting that the merchant is using a secure server for the transaction of data.

How does Encryption work?

All credit card details are encrypted using VeriSign 128bit SSL (Secure Sockets Layer) Software. When you establish a secure connection, the downloaded web site sends a digital certificate to your web browser. When the certificate arrives, it contains a public key, which functions as a one-way encryption device. The browser then uses this key to scramble your personal data (Credit Card Information) before sending it over the Internet. Information encrypted with the public key cannot be decrypted without the corresponding private key, which only the merchant has. Without this exclusive, private key, your personal information cannot be read.

Information about things like your card number and account number are not freely accessible on the Internet when you do business with us. We do not have access to your payment information at any time. In other words, we do not and never will see your card information. This part of the transaction is handled by a certified payment agent. The only thing we have access to is the sum you are supposed to be charged when the order you have placed with MyTrendyPhone is about to be sent. Having said that, we would also like to emphasize that we are not able to charge your account with a sum higher than the actual price of your order.

Internet security is the subject of much discussion, but the fact is your legal position when paying using a card over the Internet is stronger than the use of many other types of payment. When you pay with a charge card, you can get your money back:

  • If the product is not delivered
  • If by exercising your right of cancellation, you refuse to receive the product
  • If money has been withdrawn from your account without your consent

MyTrendyPhone is registered and assured with SafeBuy as well. You can be confident that you'll have a hassle-free online shopping experience. has recently been accepted and certified by Customer Seal.
Customer Seal is the first independent seal of approval for customer service, security & support. Internet retailers display a Customer Seal badge on their website to demonstrate how much they value their customers & care about the sales & delivery process.
Buying from a Customer Seal approved merchant means that you are safe in the knowledge that they have been independently audited for excellence in customer service, security & support. In order to obtain the certificate, MyTrendyPhone UK Limited had to fulfill the following requirements.

Handling personal information - Personal Data Policy


By accessing or using this website, you agree to the terms of the Personal Data Policy of MyTrendyPhone UK LTD, as outlined below. If you do not agree to these terms, please do not access or use this site.

Changes to our Privacy Policy We may change our Personal Data Policy and security policy from time to time. Regardless of later changes or updates, MyTrendyPhone UK LTD will not use your information in a new way without first notifying you of any such changes in the proposed use and obtaining your consent to such use where required to do so by law.

Information You Provide To Us

When ordering products on the site, we may require that you provide us with personal information about yourself, such as your name, mailing address, email address, telephone number and a credit card number. If you order a product, for example, the information is used to mail to you the items ordered and to provide you with any benefits that may be made available to registered users. If you enter a contest, information is collected to qualify the entry and contact you regarding the contest or prize awards. Your personal information is password-protected to prevent unauthorized access to it.

Data Protection

MyTrendyPhone LTD is registered in accordance with United Kingdom Data Protection Legislation and will hold and use your personal data strictly in accordance with UK data protection legislation. You have the right to receive a copy of the personal information that is held about you. All information provided by you will be treated securely and strictly in accordance with the Data Protection Act 1998.

Legal accounting requirements for commercial enterprises stipulate that we must keep your personal data in a file for five years. Personal data are stored by MyTrendyPhone in a database on a secured server which cannot be directly accessed from the Internet. We do not pass on your personal data to a third party. According to the law on the processing of personal data, it is possible for you to get insight into and challenge the information concerning you.

How to contact us

If you would like any further information or have any comments about our privacy policy, please contact our Data Protection Officer by any of the methods shown below.

By email:
By mail:
Karlebovej 59
3400 Hillerød

Use of Cookies on

When you visit the MyTrendyPhone e-Store, you can surf the site anonymously and access important information without revealing your identity. However, in order to provide better service, we may use "cookies" to track your visit. A cookie is used for remembering your password when you enter your name, for instance. MyTrendyPhone uses cookies for the purpose of getting insights from Google Analytics.

A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer's hard disk so that the website can remember who you are. A cookie will typically contain the name of the domain from which the cookie has come, the "lifetime" of the cookie, and a value, usually a randomly generated unique number. The cookie cannot be read by a website other than the one that sent the cookie. You can choose to delete cookies from your computer by going to Internet Options in your browser (depending on the type of browser you are using).